Amber Primrose is a trusted Investment Advisor with over 25 years of expertise in various roles in the financial industry, holding a Registered Financial Retirement Advisor designation and a Diploma in Financial Planning.

Her notable career began at Scotiabank, where her dedication and passion for investing and helping others propelled her to her esteemed position at Harbourfront Wealth Management.

Amber is renowned for simplifying her clients’ financial landscapes and fostering significant net worth growth. She firmly believes everyone has the potential to attain wealth, using a creative, holistic approach to nurture and safeguard her clients’ assets. Her personalized service, built on trust-based relationships, ensures clients’ financial success and peace of mind.

With a background in Psychology and a member of the CAP U Volleyball Team, Amber brings a unique perspective to her advisory role. She is deeply committed to community service and supporting people with diverse abilities, having been involved in Pride, Inclusion, and Diversity Committees throughout her career.

Amber’s genuine, personable nature shines through in every interaction. Outside the office, she treasures time with her family, enjoys summers at their Okanagan cottage, and finds joy in music and riding her motorbike.

Amber is dedicated to providing the highest level of service. Whether you’re starting your financial journey, planning a legacy, or enhancing your investment strategy. Amber is here to empower, guide, and support you every step of the way.